Trust the process
Built for the biggest stage. Backed by the boldest women in the peloton.
Project One ICON Untitled No. 25 is the official scheme of Lidl-Trek's Tour de France Femmes team.
Defined by geometric designs contrasted by expressive paint splatter, every shape and every spec of paint is carefully calculated to create a finish worthy of the women who pour everything into nine relentless stages of racing.
Untitled No. 25 celebrates the quiet work that leads to big moments. It’s a reminder that greatness isn’t accidental — it’s built, one detail at a time.
Available exclusively on Madone road bike models.
From Waterloo to the world’s stage
Untitled No. 25 blends bold geometric shapes with dynamic paint splatter for a look that’s both structured and full of energy.
Project One painters have to carefully mask each bike frame to ensure precise lines and smooth transitions between the shapes. With each layer of paint, they adjust the splatter density to create that authentic, hand-sprayed finish, giving every bike its own unique look. It’s a time-intensive process that requires precision, patience, and a true eye for detail, but the result is a work of art that’s ready for the Tour de France Femmes.
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