LIMITED EDITION
Flow state of mind
Meet Couler – this year’s Tour de France men’s Lidl-Trek team Project One ICON paint scheme, built for riders who move like artists and strive for greatness.
Inspired by the spontaneity, vibrancy and brilliance of renowned creatives like Matisse and Pollock, Couler (French for ‘to flow’) breaks the mould with a design that feels more like movement than paint. It’s a visual rhythm: abstract, unexpected and completely unrestrained – just like your best days on the bike.
Every brushstroke is intentional. Every detail, a nod to the obsession shared by athletes and artists chasing the edge of what’s possible. This is discipline with flair, a race-ready scheme for those who dare to be different.
Available exclusively on Madone SLR road bike models.
Passion meets precision
At first glance, Couler feels spontaneous – bold brushstrokes, layered textures and colours that flow freely. But behind the abstract design is a process grounded in detail and discipline.
From hand-painted shapes to paint ‘splatters’ carefully mapped to create a natural, over-sprayed effect that complements the flow of each design — what looks like spontaneity is anything but.
Couler is a testament to the control, technique and creativity that goes into even the most abstract Project One paint schemes.
Make your dream bike : Here
