Official Announcement: Probike Ends Official Distributor Role for Trek in Thailand
Bangkok, July 22, 2025
Probike Co., Ltd., a leading importer and distributor of high-quality bicycles in Thailand, would like to officially announce the conclusion of its role as the official distributor of the Trek brand in Thailand. This decision marks the end of a valued partnership that has spanned more than 30 years.
Over the past three decades, we are deeply grateful for the collaboration and mutual support from Trek. This partnership has not only contributed to shaping the premium bicycle market in Thailand but has also created unforgettable memories, inspiration, and a shared sense of pride. The trust and dedication from both sides are values that Probike will always cherish.
As the business environment and terms have evolved, the strategic directions and visions of the two parties may no longer align as they once did. This shift has introduced limitations for both sides in pursuing their goals and beliefs to their fullest potential. As a result, Probike has decided to step down from our role as the official distributor. However, we will maintain our relationship with Trek as a dealer.
Probike remains committed to conducting business with integrity and responsibility — to our business partners, dealers, and most importantly, to our customers. We will continue to offer the same high standards of service and support, with a focus on maintaining the trust we’ve built over the years.
Looking ahead, Probike will soon be announcing new strategic directions and business plans. We remain dedicated to fulfilling the needs of the Thai cycling community and to contributing to the sustainable growth of the cycling industry in Thailand.
We would like to express our heartfelt gratitude to all our customers, business partners, and stakeholders for their continued support of Probike, and we look forward to having you with us as we embark on this exciting new chapter.
With sincere thank you,
Probike Co., Ltd.
